Archive

28Apr2014

Multi platform mobile development tools

If you’re building applications for Android and iOS, cross-platform mobile app development tools like PhoneGap, Titanuim, Sencha touch and Xamarin can make you more productive by avoiding the need to develop and maintain two source code bases for the two different platforms. That means different tools (Apple Xcode and Android SDK) different APIs, different languages
  • 28 Apr, 2014
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07Apr2014

Why big brands went gaga for “second screen marketing” ?

For the past few months, the hottest thing on the advertising scene has become the so called “second screen marketing” as an answer to marketer’s worries about efficient marketing-oriented content. Second screen marketing suggests an auxiliary screen you use when watching TV. The second screen can be a smart phone, a tablet or even your
  • 7 Apr, 2014
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24Mar2014

Enterprise Mobility Testing Guide

One of the biggest considerations when bringing enterprise to the mobile landscape is the danger of potentially losing sensitive data should the user misplace or even worse, lose the device. For that reason, high-level data and network security while remaining privacy compliant are top issues to think about when talking about enterprise mobility. Most enterprises
  • 24 Mar, 2014
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26Feb2014

BYOD phenomenon in achieving a holistic mobile engagement

In 2013 there was a lot of talk about the ‘bring your own (mobile) device’ (BYOD) phenomenon: everything from the drivers behind it to the problems it brings and the solutions to those problems. Now, Enterprises that have moved pass these challenges are looking at how they can make mobile technologies core to their operations.
  • 26 Feb, 2014
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03Feb2014

What’s all the buzz around takeaway mobile apps about?

Takeaways are all about convenience, and what’s more convenient these days than a takeaway mobile app? It’s always in your pocket when you need it, it gives you a direct line to a specific service or function, and it’s faster and easier to access than any other option. With the help of a takeaway mobile
  • 3 Feb, 2014
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24Jan2014

How Mobile Technology Enhances Interaction: Parent-Teacher, Teacher-Student & Parent – Student

Children today, regardless of socioeconomic background and country of origin, are 21st century learners. Both parents and teachers are realizing educational value of mobile phones, as new features have made these devices relevant to education. Mobile technology is now a way to capture and sustain children’s interest in learning, so that they have the necessary
  • 24 Jan, 2014
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08Jan2014

Trends in 2014 enterprise mobility

With 2013 behind us we can say with the utmost certainty that the pace of change and innovation in enterprise mobility is not letting up and it will only continue in 2014. With the rising trend of wearables, Internet of Everything, the increased use of context, mobile commerce, location-based services, 2014 will be an interesting
  • 8 Jan, 2014
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16Dec2013

A guide for successful mobile app marketing

At the present moment there are almost 1,500,000 apps in the market and counting. That makes one thing certain; mobile apps are definitely here to stay. This is great news for developers, but what they have to take into consideration is that there are thousands and thousands of apps getting released today so users are
  • 16 Dec, 2013
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12Dec2013

The future of doctor-patient communication lies with mobile apps

In the last few years we are seeing mobile technology dramatically expanding throughout the world and it is now at the point where global mobile traffic has doubled for the fourth year in a row and projections are it will increase even more, with more than 10 billion mobile devices in use worldwide. Having said
  • 12 Dec, 2013
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09Dec2013

Why mobile apps for conferences are a “must have”?

In the last few years we are witnessing how most of the major conferences and trade shows have their own iPhone, iPad or Android apps. Those apps serve as orientation on site providing exhibitor catalogue and interactive maps, seminar and conference overview or MySchedule functionalities. But their function doesn’t end here. They are also great
  • 9 Dec, 2013
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02Dec2013

Why is the service industry buzzing about iPad based POS?

In a survey conducted earlier this year 56 % of businesses plan to implement mobile technology systems using the iPad while another 38 % plan on using iPhones. Since time management and inventory control are some of the most important areas to retailers, the future of the service industry looks to be definitely headed down
  • 2 Dec, 2013
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09Nov2013

The role of offline storage in enterprise mobility success

Without offline connectivity, the utility of the app is limited, putting into question its ability to increase productivity. Offline app access is especially important to sales professionals who need to be able to access information such as price lists, past proposals and creditworthiness on the go. Logically, what is the point of having a survey
  • 9 Nov, 2013
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